Question 1

What does your design process actually look like?

Accepted Answer

We start with a strategy sprint auditing your current site, mapping competitors, and locking the message. Then we move into wireframes, then high-fidelity design in Figma, with weekly working sessions. You’ll see real layouts in week two, not month two.

Question 2

Will the site feel custom, or like a template?

Accepted Answer

Custom. Every component is designed for your brand and content, no recycled blocks. We do borrow from a library of conversion patterns we know work, but the visual system, type, motion, and layout are built specifically for you.

Question 3

Why is my current site not generating leads?

Accepted Answer

Usually one of three things: weak above-the-fold message (visitors don’t know what you do in three seconds), buried or generic CTAs, or a design that looks credible to you but not to your buyer. We audit all three in the strategy sprint and fix the highest-leverage issues first.

Question 4

What platform do you build on?

Accepted Answer

We match the platform to the project. For marketing sites that need fast iteration, we use modern visual builders like Webflow. For product surfaces, custom portals, or teams with existing infrastructure, we work in Next.js, Astro, or your current framework. Either way, the marketing team owns the CMS and ships changes without filing an engineering ticket.

Question 5

Can you integrate with our CRM, analytics, and backend?

Accepted Answer

Yes. HubSpot, Salesforce, Segment, GA4, PostHog, custom webhooks, we wire the tooling so leads, events, and attribution flow correctly from day one.

Question 6

Will the site be fast and rank well technically?

Accepted Answer

Lighthouse 95+ is our floor. We optimize images, fonts, third-party scripts, and run performance budgets in CI. We also bake in technical SEO from the start: schema markup, canonical structure, crawl-friendly IA, and clean heading hierarchy. Speed and search visibility are design constraints, not afterthoughts.

Question 7

How do you migrate from WordPress, HubSpot, or a custom CMS?

Accepted Answer

We crawl the existing site, map every URL, export content into a structured schema, and rebuild the design system on the new platform. A parallel staging environment runs until cutover. 301 redirects, sitemaps, and metadata are preserved end-to-end. We’ve run 80+ migrations with zero traffic drops.

Question 8

Will we lose rankings or organic traffic during the migration?

Accepted Answer

No. Redirect mapping, metadata preservation, and a pre-launch crawl audit are non-negotiable parts of every migration. We also monitor search console and analytics for two weeks post-launch and patch anything that drifts.

Question 9

Can the new site scale as we grow, 200+ pages, multiple locales?

Accepted Answer

Yes. We architect CMS structures, URL schemas, and component systems from day one to support growth. Whether you’re going from 20 pages to 2,000 or launching into three languages, the foundation handles it without re-platforming. Largest site we shipped this year: 4,300 pages across 6 locales.

Question 10

How do you approach SEO without sacrificing design?

Accepted Answer

Technical SEO is foundational: schema, canonical structure, internal linking, content architecture. None of it changes how the site looks. We build the information architecture so search engines and humans both find what they need.

Question 11

What about AEO, getting cited in AI answers?

Accepted Answer

Answer Engine Optimization is its own practice now. We structure content for citation, build authoritative entity pages, and instrument prompts to track when ChatGPT, Perplexity, and Google AI Overview mention you. Most clients see citations within 60 days.

Question 12

How soon after launch will we see organic results?

Accepted Answer

Technical SEO gains (crawlability, canonicals, page speed) are immediate. Content-driven rankings take 60-90 days to materialize depending on your domain authority and competition. We set realistic targets in kickoff, track weekly, and report on pipeline-relevant queries, not vanity impressions.

Question 13

How long does a typical engagement take?

Accepted Answer

Marketing site rebuilds: 6–10 weeks. Migration only: 3–4 weeks. SEO + content programs: ongoing. We share a dated milestone plan in week one so you always know what’s next.

Question 14

What does pricing look like?

Accepted Answer

Project-based for design + build, retainer for ongoing SEO + optimization. Most marketing site engagements land between $5k–$30k. We’ll scope and quote in the first call, no mystery line items.

Question 15

Who will I actually be working with?

Accepted Answer

A senior designer, senior developer, and a strategy lead, the same three people from kickoff to launch. No account managers, no handoffs to junior staff. The people who pitch the work do the work.

Less agency. More growth partner.

We design it, build it, grow it

Web design that converts

Web builds that scale

Visibility into pipeline

Painless platform moves

Scale with 2M Web

Institutional-grade site for a multi-strategy hedge fund.

Squarespace to Webflow, performance score 78 → 94 .

What clients say about working with us

Questions, honestly answered.

Your next site ships in six weeks.

Book a strategy call